Patrick Hogan





ABOUT


I bring over a decade of in-house experience at companies both large and small. 

My strong suit is being able to pivot between design, art direction and photography and taking a multi-disciplinary approach to problem-solving.

Collaboration is everything to me, and I think there’s a special kind of magic that happens when ideas blend and become something different, often better.

I’m interested in being a part of a creative team where design integrity is foundational to problem solving, both inside design and across the company. I value being able to shift between disciplines, and work alongside people who push creative to a higher standard.


patrickhogan.studio@gmail.com
Instagram
CV




Education
Kent State University
 Bachelor of Fine Arts
Visual Communication Design



ExperienceUber
Senior Brand Designer
Jan 2023 – Sep 2026

Carbon Health
Brand/Marketing Designer
Sep 2020 – Jun 2022

Houzz
Brand Designer
Sep 2016 – May 2020


Skills
Craft

Branding
Design Systems
Art Direction 
Photography
Typography
Motion


Communication

Collaboration
Project Management
Agency Management
Cross-functional Leadership


Software

Figma
Adobe  Suite
Figma Weave 
Figma Motion
Magnific


Artificial Intelligence

I’m well versed in a number of AI tools and node based AI workflows, specializing in image generation, and scaling AI workflows for creative teams. Examples provided by request.




Last Updated 09.18.26

Uber Photography Guidelines

ROLE Art DirectorUber undoubtedly had a beautiful and distinct photo library. Images that felt warm, personal and of-the-moment, but what was missing was deep education and guidelines around how to create those images. 

In this self-initiated project, I sought to build out more clear definitions on what truly makes an “Uber” brand image across all lines of business, and how to use them most effectively in application.





PROBLEM:

A large, unorganized and undefined brand photo library. No source of truth for photographers and agencies that needed to recreate our photo style.
SOLUTION:

Documented guidelines around style and craft, as well as new image categories that make an Uber image easy to recreate and use cross-functionally.






Image Categories 

The genesis of this project came about during a sprint with the product team, when they needed a way to break up the illustration heavy homepage. 

I started thinking about how image selection should be intentional and message-led. This is where the new “Image Categories” guide can help all teams, not just product, select the right type of image for their use case. 





SCENES

A wide frame tells a bigger story. 
DETAILS

 Details draw the viewer’s eye to what matters most.
PORTRAITS

 Portraits capture the authentic faces behind our platform.
LANDSCAPES

 Landscapes highlight the spaces that shape our journeys—the streets, skylines, and light that define a sense of place.
STUDIO

 Used to highlight products and the details that define them.
TEXTURAL
Soft blur and movement captured in-camera add energy and visual depth, creating a dynamic backdrop that supports typography and design without competing for attention.




Style

Style refers to the emotional elements that define an Uber image. Of-the-moment, natural expressions, and the subtle humor of everyday life. Nothing is over-styled or forced; every element lives naturally within its environment. 

Style can further be broken down into three sub-categories:

1. Movement, 2. Levity, 3. Authenticity





Craft

Craft refers to the technical elements that come together to create a distinctly Uber image. Uber’s photography style is vivid, design-driven, and grounded in elevated realism. Natural light, warm tones, and authentic moments that bring a sense of energy, texture, and humanity to every frame.

Craft can further be broken down into four sub-categories:

1. Color & Light, 2. Styling, 3. Representation, 4. Brand Inclusion





*The full breadth of these guidelines is quite large, but here are a few choice snippets!