Patrick Hogan





ABOUT


I bring over a decade of in-house experience at companies both large and small. 

My strong suit is being able to pivot between design, art direction and photography and taking a multi-disciplinary approach to problem-solving.

Collaboration is everything to me, and I think there’s a special kind of magic that happens when ideas blend and become something different, often better.

I’m interested in being a part of a creative team where design integrity is foundational to problem solving, both inside design and across the company. I value being able to shift between disciplines, and work alongside people who push creative to a higher standard.


patrickhogan.studio@gmail.com
Instagram
CV




Education
Kent State University
 Bachelor of Fine Arts
Visual Communication Design



ExperienceUber
Senior Brand Designer
Jan 2023 – Sep 2026

Carbon Health
Brand/Marketing Designer
Sep 2020 – Jun 2022

Houzz
Brand Designer
Sep 2016 – May 2020


Skills
Craft

Branding
Design Systems
Art Direction 
Photography
Typography
Motion


Communication

Collaboration
Project Management
Agency Management
Cross-functional Leadership


Software

Figma
Adobe  Suite
Figma Weave 
Figma Motion
Magnific


Artificial Intelligence

I’m well versed in a number of AI tools and node based AI workflows, specializing in image generation, and scaling AI workflows for creative teams. Examples provided by request.




Last Updated 09.18.26

Uber Color System Revamp

ROLEBrand DesignerUber had a goal of increasing distinctiveness, which meant building out unique, recognizable, and defensible brand assets. Based on user research, color is one of the assets that Uber has true brand equity in, specifically black and Uber Eats green. 

My job was to capitalize on this and reimagine Uber’s color architecture in a way that doubled down on the brand equity.






PROBLEM:

Color across Uber was being used inconsistently in ways that hurt brand recognition.
SOLUTION:

A reimagined color architecture that doubles down on brand equity, simplifies the overall system, and still gives teams creative flexibility.




Palette Simplification

First, the brand and marketing palette was slimmed down from 112 colors to 38. After auditing brand assets across every line of business, we built a value scale that solved for the highest-visibility use cases.




112 Colors38 Colors


During the simplification process, I took the opportunity to make sure brand and product palettes aligned. I partnered with the product team, using this internal tool, to develop color ramps for each value that would work in both product and marketing material. A change to the color ramp on the right would immediately reflect in the product screens on the left.



Palette Organization

The second change I made was simplifing the overall palette. After an initial audit, it was clear that color was being used sporadically as a “differentiator” across all lines of business. Simplifying the palette gave us the opportunity to create clearer guidelines, and double down on colors that matter, while still addressing teams’ needs for creative flexibility.

I developed three buckets for color to exist within: 

1. Parent brand, 2. Audience colors, 3. Expression colors. 
An additive system that builds on existing color equity.



Before
After


STEP 1: PARENT BRAND

 Always start with black and white as a base
STEP 2: AUDIENCE COLOR

 Add relevant audience color for emphasis
STEP 3: EXPRESSION COLOR

 Add single expression color if needed



Green Equity

Cross platform usage was a huge priority for the comapny, but at the time delivery and mobility showed up as very different identities.

The team and I proposed that by mobility adopting green as a core brand color, we could create a visual link for Uber and Uber Eats. This way we increase association between the two everywhere we show up.

Mobility: Before

Mobility: After